Topic 01
Brand Is a Business Strategy, Not a Marketing Layer
Why the companies that treat brand as a strategic asset — shaping pricing, product, and hiring — outperform those that treat it as a communications exercise.
Intended audience: Founders, CEOs, and executive teams
Audience takeaways:
- A working definition of brand as a business strategy
- How brand decisions show up in pricing power and retention
- The questions leadership should ask before any rebrand
Suitable formats: Keynotes, Executive workshops, Panels
Topic 02
Why Marketing Cannot Fix Poor Positioning
The most expensive misdiagnosis in growth: treating a positioning problem as a marketing problem, and how to tell the difference before the budget is spent.
Intended audience: Marketing leaders, founders, revenue teams
Audience takeaways:
- The commercial symptoms of weak positioning
- A simple diagnostic any team can run this week
- How to sequence positioning work ahead of marketing spend
Suitable formats: Keynotes, Fireside chats, Podcasts
Topic 03
The Golden Spiral: How Brands Evolve Without Losing Their Centre
An introduction to the iterative methodology behind brands that compound — connecting truth, insight, positioning, expression, and learning in a repeating cycle. The Golden Spiral™ was created by Meghan Conyers, Creative Director and Co-Founder of The Branded Agency.
Intended audience: Brand and marketing teams, agency professionals
Audience takeaways:
- Why one-off rebrands fail and iteration compounds
- The stages of the Golden Spiral and what happens in each
- How to build continuous customer learning into a brand
Suitable formats: Keynotes, Executive workshops, Virtual events
Topic 04
Brand-Backed Performance: Connecting Brand Building With Measurable Growth
Brand and performance are one system, not competing budgets. How strong positioning lowers acquisition costs and how measurement keeps brand honest. Brand-Backed Performance™ was created by Meghan Conyers, Creative Director and Co-Founder of The Branded Agency.
Intended audience: CMOs, growth leaders, finance-minded marketers
Audience takeaways:
- The economic relationship between brand strength and CAC
- What to measure when brand investments are on the table
- How to structure teams so brand and performance reinforce each other
Suitable formats: Keynotes, Panels, Executive workshops
Topic 05
AI Changes Execution, Not Strategy
What AI genuinely changes about marketing economics, what it cannot change, and why human judgement becomes the scarce asset when everyone can produce more.
Intended audience: Executive teams, marketing leaders, operators
Audience takeaways:
- A clear line between what AI changes and what it does not
- Where AI belongs in a marketing organization — and where it does not
- Why strategic judgement becomes more valuable as production gets cheaper
Suitable formats: Keynotes, Fireside chats, Podcasts, Panels
Topic 06
From a $5,000 Credit Card to an International Brand: Founder Lessons From Building and Exiting Strongbody
The real story of building Strongbody Apparel from a credit card to 200+ retail locations, a Dragons' Den deal, and an exit — and what it teaches about positioning, product, and distribution.
Intended audience: Entrepreneurs, students, founder communities
Audience takeaways:
- How positioning and distribution decisions interact in a product business
- What fundraising and a Dragons' Den deal actually change — and what they do not
- Lessons from exiting that apply before you ever plan to sell
Suitable formats: Keynotes, Fireside chats, Podcasts, Private leadership sessions
